Privacy Policy

Last updated: April 13, 2026 FOOTPLUG

This privacy policy explains how we collect, use, and process your personal information when you visit and shop with us. By using our website, you agree to the terms described below.

What Data We Collect We collect the following categories of personal information:

  • Contact information including name, address, email address and phone number.
  • Payment information including card details and transaction information.
  • Technical information including IP address, browser, device type and other unique identifiers.
  • Usage information including page views, clicks, purchase history and how you navigate our website.

Sources of Personal Information We collect personal information from the following sources:

  • Directly from you when you place an order, create an account or contact us.
  • Automatically through your device when you visit our website, through the use of cookies and similar technologies.
  • From our service providers who process data on our behalf.

Cookies & Tracking We use cookies and similar tracking technologies, including Meta Pixel (Facebook Pixel), Conversions API (CAPI), Google Analytics and other analytics tools for the following purposes:

  • Analyzing traffic and usage patterns to improve our website.
  • Displaying personalized ads through platforms such as Meta (Facebook and Instagram), Google and other advertising services.
  • Building custom and lookalike audiences based on customer data and website activity.
  • Measuring and optimizing the effectiveness of our ads and marketing campaigns.

By using our website, you consent to the use of these technologies. You can change your cookie settings in your browser at any time.

How We Use Your Personal Information We use personal information for the following purposes:

  • Delivering and improving our services. Processing orders, fulfilling deliveries, sending notifications and personalizing your shopping experience.
  • Marketing and advertising. Sending marketing communications, displaying targeted ads and conducting retargeting based on purchase history and website activity.
  • Security and fraud prevention. Authenticating accounts, detecting fraud and securing our services.
  • Communicating with you. Providing customer support and maintaining our relationship.
  • Legal purposes. Complying with applicable laws and responding to lawful requests.

Data Sharing We share necessary data with third parties for legitimate purposes:

  • Payment providers such as Klarna for processing transactions.
  • Shipping providers such as UPS, FedEx and USPS for handling delivery.
  • Analytics and marketing partners such as Meta, Google and Shopify for targeted advertising, retargeting and conversion measurement.

This includes sharing customer data such as email address, phone number and purchase history with advertising platforms. All data sharing complies with applicable privacy laws and only with providers who process information securely.

Data Retention We do not store customer data longer than necessary for the purpose for which it was collected. You can at any time request access to, correction of, or deletion of your personal information by contacting us.

Your Rights You have the right to request access to your personal information, require correction or deletion, and withdraw consent to marketing. This policy does not affect your statutory consumer rights under applicable US law.

Contact Us For questions about privacy or how we use your data: ingrid@footplug.co